Spicy Meets Icy in Reebok x Hot Ones’ Epic Second Course, Serving February 18
(BOSTON) February 4, 2021 - On the heels of their acclaimed introductory collaboration in fall 2020, Reebok and Complex Networks’ hit First We Feast series Hot Ones have served up a second helping with a spicy Question Mid and cool Classic Leather Legacy. Embodying the iconic final moments of a Hot Ones wing-eating adventure - a ‘Last Dab’ of extreme heat followed by the sweet reprieve of milky refreshment – the SS21 Reebok x Hot Ones footwear capsule is available beginning February 18 from Foot Locker, Champs Sports, Footaction and Reebok.com, among other local retailers.
Hit interview series Hot Ones, “the show with hot questions and even hotter wings” hosted by Sean Evans, challenges A-list celebrities each episode to eat increasingly hot wings, while answering burning questions about their lives and careers. Rooted in contemporary pop culture with a library of over 200 episodes entering its 14th season, a passionate fanbase of over 9 million regular viewers, a successful line of its own hot sauces, and accolades from top-tier personalities around the globe, Hot Ones is the hottest interview show on the web.
Reebok and Hot Ones, two leaders of the unexpected who continue to help steer the narrative of sneakers and pop culture, have come together once again to provide fans with a complex serving of spicy and icy.
- Reebok x Hot Ones Question Mid ($160, GV7093): A convergence of two fire traditions, the Reebok x Hot Ones Question Mid nods to Hot Ones’ iconic ‘The Last Dab Apollo’ sauce faced by the show’s fearless guests. The sneaker kicks up the spice levels on Reebok’s hottest heritage basketball model with a face-melting red upper, Hexalite cushioning and fiery Hot Ones branding on the heel, among other tasty features.
- Reebok x Hot Ones Classic Leather Legacy ($100, GC7092): Paying homage to the show’s many moments of reprieve provided to guests only by a sip of crisp water or a gulp of milk, fans can cool off with the refreshing Reebok x Hot ones Classic Leather Legacy. The sneaker is served with thirst-quenching water and milk splash details throughout, an ice-cold insole and cool Hot Ones branding at the heel.
Finally, continuing the collaboration’s premium delivery from 2020, product will arrive on doorsteps in custom Reebok x Hot Ones sneaker packaging with tissue paper designed to be cut out and used as a bib.
About First We Feast’s Hot Ones: Founded in 2012, First We Feast views food as an illuminating lens into pop culture, music, travel and more through its innovative slate of food-driven video franchises. Part of Complex Networks, First We Feast’s YouTube channel is home to flagship series—Hot Ones, The Burger Show, Feast Mansion, Tacos Con Todo, Gochi Gang, and Coneheads—with a community of 9.7 million highly-engaged subscribers and over 1.7 billion views to date. Through the success of Hot Ones, the brand has created an eight-figure commerce business featuring hot sauces sold on Heatonist and Amazon, Truth or Dab The Game, a footwear and apparel collection with Reebok, a TV show on truTV, “Hot Ones: The Game Show,” and much more.
First We Feast won Best Overall YouTube Presence in the 2020 Shorty Awards, and “Food Skills: Mozzarella Kings of New York” won the 2019 James Beard Award for Online Video, on Location. “Hot Ones” won the 2018 Shorty Award for Best Web Series, the 2020 and 2019 Webby Award for Food & Drink, and host Sean Evans won the 2018 and 2019 Webby Award for Best Web Personality/Host. First We Feast received the 2014 James Beard Award for Best Food Blog.
About Complex Networks: Complex Networks champions the people, brands and new trends you need to know now, will obsess over next, and we build consumer universes around them. We're what a modern entertainment company looks like and what others have followed since 2002. From pop culture and style (Complex), food entertainment (First We Feast), music discovery (Pigeons and Planes), sneaker news (Sole Collector) to our festival of cultural convergence (ComplexCon) — if you want to be part of what's next and build valuable relationships with the audiences who live in it, come to Complex Networks.
Jason SilvaManager, Global PR & Brand MarketingUnited StatesJason.Silva@reebok.com-