• 02-JUL-2015

The Bold Finish To Every Look; Ashley Madekwe Shows How To Style The Sneakers Of The Summer

ReebokClassicXFACEStockholm 1

Actress and blogger stars in new 'Your Bold Finishes' campaign for Reebok Classic X FACE Stockholm collaboration

This summer it's all about colorful kicks and the Reebok Classic X FACE Stockholm collaboration leads the charge on celebrating the power of color through a unique collaboration which fuses fashion and beauty and provides the ultimate in color coordination.

With sneakers top of the trend charts for both S/S and F/W 15, the collaboration provides an elevated choice for women with highly versatile and fashion-forward pieces which partner some of Reebok's most iconic women's silhouettes with FACE Stockholm's bold and eye-catching color palettes.

Showcasing the styling versatility of the collection, actress and blogger Ashley Madekwe stars in the new 'Your Bold Finishes' campaign, which pairs central pieces from the range with some of the season's key trends and demonstrates how the Reebok Classic X FACE Stockholm collection provides the ultimate bold finish to every look.

Ashley says, "With the new campaign we really wanted to show that you can wear sneakers with pretty much anything. Whether it's an upscale look like a pant suit or the gorgeous Balmain denim piece that we chose, or everyday style such as a leather jacket, jersey dress or a classic trench, sneakers are the way forward. And being able to match your sneakers with your make-up? That's just the dream!"

The collaboration was announced earlier this month with the launch of the 'You're Naked Without It' campaign, in which Ashley appeared in a range of stunning nude images showcasing the collections two key components; sneakers and make-up.

Ashley says, "The 'You're Naked Without It' campaign was really bold and I loved the idea of feeling strong and confident while only wearing the sneakers and some dynamic make-up looks…but that was only half of the story. We also wanted to explore the fashion side of the collection, which is why we shot a second part to the campaign which is fun, colorful and tells a style story."

Reebok Classic has a rich heritage in creating footwear for women. Having introduced the first athletic sneaker designed only for women in the 80s, the Freestyle Hi, Reebok both empowered women and defined the style of a generation. FACE Stockholm has been at the forefront of color in cosmetics since their inception, also in the 80s, inspired by the independent, fearless, 'can have it all' attitude conveyed through bold, confident color choices. The FACE Stockholm team lends their expertise in color to deliver a rainbow of powerful shades for the collection, finished in matte, gloss and metallic themes that perfectly match some of the brand's key make-up products for 2015.

The collection sees the Freestyle Hi, Classic Leather and Princess given a fresh update with flashes of jet black and colorblock pastel strokes which juxtapose minimal white uppers.