The Reebok x Chromat Zig Kinetica Explores Space, Gender and Identity In Latest Campaign
Drawing inspiration from deep sea and space exploration, designer label Chromat took the bold colors and technical aspects from these worlds and created an upper that’s both functional and visually striking. The result is a silhouette featuring Reebok’s Zig three-part energy system combined with a vibrant custom upper designed by Chromat. The shoe will be available in three colorways: white, solar yellow and vector navy.
Accompanying the product is a campaign concepted and created in quarantine that captures the experience of living life fully in digital realms. Chromat collaborated with Pussykrew, a New York-based Polish CGI artist duo, to create a virtual experience that explores the space between gender, identity and the post-human universe.
The Reebok x Chromat Zig Kinetica is available for $120 in unisex sizing on Chromat.co and will be available on Reebok.com starting May 22nd. You can find more info about Zig and its unique technology here.
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Julia Pasquale MonkManager, Global PR & Brand MarketingUnited StatesJulia.Monk@reebok.com(857) 262-2425