Innovative Flexweave™ Technology Marks a New Era for Storied Brand
Boston, MA – March 1, 2018 – Global fitness lifestyle brand Reebok today released Fast Flexweave, a dynamic running shoe built with Flexweave – a revolutionary technology that boasts the coveted balance of lightness, durability, fit and stability.
The Fast Flexweave shoe provides the ultimate combination of fit and performance, ideal for a wide variety of quick-burst workouts and speed drills. The figure-8 construction of the Flexweave material allows for ‘zones’ throughout the shoe that deliver a unique combination of front-of-the-foot flexibility, midfoot stabilization, and breathability – all with a seamless, street-ready look that doesn’t sacrifice style.
“Innovation should never come at the sacrifice of performance or aesthetic, and with the Fast Flexweave, we’re setting a new standard,” says Scott Daley, General Manager at Reebok. “Flexweave is going to be a major part of the Reebok DNA moving forward, and represents a huge step forward in footwear technology.”
Flexweave is the latest offering from the Reebok Innovation Collective – a dedicated unit within Reebok comprised of product experts and key brand collaborators focused on the pursuit of progression via innovation and partnerships. Through the Reebok Innovation Collective, Reebok continues to develop footwear and apparel of the next generation, highlighting unprecedented technical performance and expression.
Flexweave material will appear in performance and Reebok Classics products throughout 2018 and beyond, including the Reebok CrossFit Nano 8 and more.
The Reebok Fast Flexweave will be available in introductory colorways beginning March 1, 2018 for $100 on Reebok.com.