April 23, 2024 – Montreal-based design studio JJJJound has tapped longtime collaborator Reebok to launch an elevated Club C 85, their most successful collaborative sneaker design yet, available beginning May 9, 2024.
“This time around, the team wanted to create a suede version of the Club C in a way that would feel timeless and applicable for the next decade and in your wardrobe,” explained JJJJound Founder Justin Saunders.
Forgoing the archive's purist retro colorways, for SS24, JJJJound and Reebok will launch three suede versions of the iconic Club C 85 tennis shoe in desaturated tones, celebrating subtle color nuances and textures. Varying hues pull inspiration from the matte materials of the natural environment, while colorways specifically are inspired by muted tones of dusty stonework, machine-cut marble, dry coastal sands, and windy winter snowscapes, aiming to integrate seamlessly into a wardrobe like a landscape. The color temperature gradient - from cool grey through pure white and cork - adds a sophisticated yet un-opinionated energy, ensuring the sneakers absorb light naturally.
“Club C, which has been an iconic court shoe for Reebok and JJJJound ever since our first partnership, works perfectly during the summer, especially in light colors,” continued Saunders. “The blank tongue feature we have been featuring on all collaboration versions with REEBOK is the perfect thread that binds them all together.”
Further bringing the collaboration to life, JJJJound tapped emergent streetwear photographer Liam MacRae to capture product existing in the peaceful present.
“After speaking with Liam, we agreed we wanted to celebrate a feeling of tranquility to a setting that might otherwise seem chaotic,” said Saunders. “Featuring creatives alongside their most cherished possessions in their apartments - the narrative aims to reflect a serene contentment in the present surrounded by toys, in subdued color palettes.”
Priced at 150$ USD, the JJJJound Reebok SS24 Club C 85 collection is available beginning May 9 exclusively on JJJJound.com before its wider global release on May 15 from Reebok.com and select retailers.
PRODUCT DESCRIPTIONS:
Reebok Club C - White Suede
- White suede upper
- White leather lining
- Foam midsole
- Nylon tongue
- Woven JJJJound logo inside window box logo
- White cotton laces
- Secondary burgundy cotton laces
- Assembled in Vietnam
Reebok Club C - Cork Suede
- Cork suede upper
- White leather lining
- Foam midsole
- Nylon tongue
- Woven JJJJound logo inside window box logo
- White cotton laces
- Secondary green cotton laces
- Assembled in Vietnam
Reebok Club C - Grey Suede
- Grey suede upper
- White leather lining
- Foam midsole
- Nylon tongue
- Woven JJJJound logo inside window box logo
- White cotton laces
- Secondary navy cotton laces
- Assembled in Vietnam