(BOSTON) February 15, 2024 – Today, Reebok and luxury basketball artist Victor Solomon have reeased a unique product collaboration applying Solomon’s elevated artistic language to Reebok’s iconic BB4000 II ($250, 100206494) basketball lifestyle shoe and range of a tasteful apparel pieces all inspired by his recent work with coveted basketball trophies. The Victor Solomon x Reebok collection is available now (February 15), exclusively from LiterallyBalling.com, with a wider global release slated for February 22 via Reebok.com and select retailers.
This spring, Reebok and Victor Solomon come together to celebrate basketball’s evolution via an elevated footwear and apparel collection. Recently tapped by professional basketball to re-imagine its various trophy programs, Victor Solomon has been elevating the look, style, and culture of the game for years, also represented by his “Literally Balling” project that offers an ongoing exploration of basketball icons.
The Victor Solomon x Reebok SS24 collection showcases modern detailing with opulent gold elements to celebrate the beauty between the heritage of the sport and the design style of Victor Solomon. Solomon’s first-ever shoe, his take on Reebok’s iconic BB4000 II silhouette took on special meaning:
“It was an exciting new challenge to take on my first sneaker design,” explained Solomon. “In contributing to a classic basketball silhouette in BB4000 II, I wanted to incorporate signature elements from my practice, like white leather, basketball pebble textured gold panels, while elevating essential components with luxury materials and bringing a classic jersey pattern to the model with laser-cut leather panels.”
Dressed in white and gold, Solomon’s Reebok BB4000 II captures the essence of his craftmanship and reflects the coveted basketball awards and trophies he was recently tapped by the league to reimagine. Key design elements include premium leather overlays across the shoe’s upper, a perforated jersey-inspired upper and sock liner, a Victor Solomon branded hangtag, and more, all arriving in premium white/gold Victor Solomon x Reebok packaging.
Also donning white and gold, while drawing on elements of classic basketball fashion, the collection is made complete by an elevated apparel capsule featuring a heavyweight jersey tee, heavyweight French terry hoodie and matching pant, and Faux leather varsity jacket.
“It’s an exciting moment to work the Reebok brand as they return to the basketball space, to have an opportunity to have a voice and presence in the process,” concluded Solomon. “I’m just blown away by the open-mindedness of the Reebok team and their holistic approach to partnership.”
The Victor Solomon x Reebok SS24 collection is available now (February 15), exclusively from LiterallyBalling.com, with a wider global release slated for February 22 via Reebok.com and select retailers.
About Victor Solomon: Victor Solomon, the Los Angeles (by way of San Francisco and Boston) artist, has been elevating the look, style, and culture of the NBA and the game of basketball over the last five years. Victor’s “Literally Balling” project is an on-going exploration of the icons of basketball – elevated in opulent form to celebrate the sport’s evolution, omnipresence, and parallel luxury context from antiquated mediums and processes. Recently, Victor was tapped by the NBA to re-imagine trophy programs for its men’s, women’s, and developmental leagues, collaborating with leaders and legendary players to usher in an elevated and innovative thoughtfulness to these new athlete’s honors. Through his eye for elevated art and his love for basketball, Victor’s creations transcend the game and bridge the gap between art and sport. For more, follow @VicotorSolomon and @LiterallyBalling on Instagram.
About Reebok Design Group: Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA. For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and YouTube.