New Chapter of Multi-Season Partnership Debuts Chukwu ABUO Footwear and Tailored, Timeless Apparel Collection
(BOSTON) August 11, 2025 – Today, Reebok, the iconic sports culture brand, and Tobe Nwigwe, the visionary artist known for his genre-defying work in music and film, proudly announce the next chapter in their ongoing partnership, Reebok x Chukwu. Launching August 22 at 10 a.m. ET, the sophomore drop introduces the Chukwu ABUO (pronounced: ah-BOO-aw) footwear silhouette, a reimagined BB 4000 II, for both adults and children alongside a refined adult apparel capsule. Reebok x Chukwu collection will be available exclusively on Reebok.com and through select specialty retailers.
The next evolution of the Reebok x Chukwu narrative builds on the success of the inaugural “Preseason OTU” launch earlier in 2025, continuing to blend Nwigwe’s personal storytelling with Reebok’s design heritage. While the first drop celebrated legacy and roots, this collection highlights the importance of family as a source of strength and purpose. It honors both the generations that came before and those who share the journey today. Reflecting this theme, the collection includes children’s sizing, emphasizing connection across generations and the passing down of meaning and intention.
Reebok x Chukwu ABUO ($130.00 MSRP): A bold, new silhouette built on the Reebok BB 4000 II, the “ABUO” (meaning “two” in the Nigerian Igbo language) represents the next evolution in Tobe Nwigwe’s creative journey. Designed with a mixed-material upper, featuring hairy suede, nubuck leather, and textile, the shoe incorporates uniquely curved overlays that add depth and motion to the design. Accents appear throughout, along with a lace toggle closure, custom-molded heel logo, gum outsole, and a co-branded sock liner. Available in two (2) colorways, signature Mint and in Chalk. The Chukwu ABUO silhouette is also offered in Junior ($75.00 MSRP), Children’s ($70.00 MSRP), and Infant ($60.00 MSRP) sizing.
“Chukwu ABUO is more than just the next drop, it’s a reflection of growth, deeply rooted in my family and heritage, connecting where I’ve been with where I’m going,” said Nwigwe. “This collection represents clarity, how my past and future align in the now. It’s a refined continuation of what I started: classic, elevated, tailored, and still undeniably me. The Mint throughout isn’t just a color, it symbolizes new beginnings and things falling into place as they’re ‘Mint’ to be. OTU was the beginning, and together with ABUO, they’re two chapters in a bigger story about duality, balance, and staying grounded in where you’re from while stepping into what’s ahead.”
Reebok x Chukwu Apparel Capsule ($40.00 MSRP - $100.00 MSRP)
Unified by mint tones and tailored pieces, the Chukwu apparel collection blends statement design with everyday versatility. Available in sizes 2XS - 2XL. Collection includes:
- Chukwu Full-Zip Hoodie ($90.00 MSRP): Oversized fit in heavyweight French terry with a saddle-stitched hood, two-way metal zipper, and embroidered CHUKWU and Reebok logos.
- Chukwu Graphic Tee ($40.00 MSRP): 350gsm single jersey with a bungee cord stopper, drop-shoulder fit, and satin-stitched embroidered graphics.
- Chukwu Nylon Coaches Jacket ($100.00 MSRP): Cropped, boxy silhouette crafted from heavyweight crinkle nylon with antique silver hardware, double-entry pockets, and embroidered artwork. Available in mint and tan.
- Chukwu Nylon High-Waist Shorts ($55.00 MSRP): Clean-finished hem, elastic waist, embroidered logos, and self-pocket bags. Pairs with the jacket in mint and tan.
- Chukwu Sweatpants ($75.00 MSRP): Coordinated French terry sweatpants with branded metal zipper, cotton drawcord, and oversized fit.
"Family was at the heart of every design decision in this collection,” continued Nwigwe. “My kids inspire how I think, create, and move through life. This collection reflects that energy and intention. It’s a piece of my family’s story—created with care, and meant to be shared from my family to yours,” he concluded.
Reebok x Chukwu launches August 22, 2025, at 10 a.m. ET, exclusively on Reebok.com and through select specialty retailers.
About Tobe Nwigwe
Tobe Nwigwe is a visionary, multi-hyphenate who is creating his own worlds in music, fashion, film and beyond with one overarching goal in life: “to make purpose popular.” His work has garnered wide acclaim and a bevy of notable co-signs, awards and accolades. Tobe continues to build on his journey that defies the odds of what a fully independent artist can accomplish. Tobe’s greatest accomplishment has been building everything he has holistically with his wife, Fat, and his five kids: Ivory, Sage, Chu Chu, Chiko and Jaja. Tobe’s art is literally inseparable from his family, who appear with him in nearly every song, music visual, and public appearance.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
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