Designed to empower women to explore and express themselves through movement and fashion
BOSTON, Mass. – Feb. 26th, 2024 – Today, Reebok introduces the newest addition to its award-winning and innovative women’s apparel range, the Not Made to Be Subtle apparel collection. Featuring both performance and lifestyle women’s offerings, Not Made to Be Subtle is designed to support and celebrate all things her, unapologetically.
Headlining the collection’s global marketing campaign is Reebok partner, college basketball champion, and fashion superstar Angel Reese. A fierce advocate for individuality and explosive energy, Reese epitomizes all that Reebok and the Not Made to Be Subtle collection stands for: to empower women to explore and express themselves through movement and fashion.
“I love using fashion as a vehicle for creativity and expression in everything I do,” said Angel Reese. “The Not Made to Be Subtle collection lets me do just that – with bright, bold colors and unique designs I can express myself, tackle an intense workout, and show up with style every day in confidence.”
Not Made to Be Subtle features the newest Reebok women’s apparel innovation of the season, Lux Contour, built for her and designed to amplify boldness and maximize the comfort she needs for any workout. The Lux Contour Crop Top ($45) and Lux Contour Leggings ($75) features confidence boosting innovation such as thoughtfully placed supportive contour panels, shaped seams, and elongated lines, to help accentuate and sculpt her silhouette in targeted areas for added support and comfort. Plus, stay dry and fresh with Reebok’s moisture wicking RBK-DRY fabric technology.
Additionally, the Not Made to Be Subtle collection expands to include a curated range of lifestyle offerings designed for all-day expression. Offerings include the Studio Editorial Jacket ($120), Classics Volume Pants ($60), Classics Jumpsuit ($95), and more.
“As we celebrate National Women’s History Month, we are thrilled to introduce the Not Made to Be Subtle collection designed to honor and empower all things femininity,” says Portia Blunt, VP of Apparel at Reebok. “Clothing is such a powerful tool of self-expression, and this new collection is built to give her the confidence to move freely and boldly.”
On March 8th, the all-new Not Made to Be Subtle Apparel Collection will be available on Reebok.com and select retailers worldwide. To learn more, please visit: www.reebok.com/c/600000123/collection-women_trending